Why Greater Grand Rapids

Business Advantage

Home to one of the fastest growing economies in the U.S.

Located between Chicago and Detroit, West Michigan is a growing region of more than 1.5 million people and counting. At its core is the thriving and vibrant city of Grand Rapids, the second largest city in the state.

With a strong business climate and exceptionally high quality of life, it's no surprise businesses and talent are flocking to the region. More than 130 international companies are located here, as well as four of Forbes Largest Private Companies. The region is home to the global headquarters of industry leaders like Amway, Steelcase, Herman Miller, Haworth, BISSELL, Wolverine Worldwide, and more.

There is an energy pulsating from West Michigan that is felt throughout the Midwest. Our business and community leaders have set in motion an unprecedented level of growth and investment, cementing our place as a world-class center for technology, advanced manufacturing, health sciences and medical devices, and food processing & agribusiness.

Looking to locate in Greater Grand Rapids? Contact us today

Brent 2022

Brent Case

Vice President, Business Development

Brent works to recruit new business investment and jobs to the region. He also assists West Michigan companies during the decision-making portion of the expansion process to outline the benefits of growing locally as opposed to out-of-state.

Full Bio

Workforce and Population Overview

A high-level overview of the Grand Rapids MSA and West Michigan workforce and population data

Data Set
Grand Rapids MSA*
West Michigan*
Data Set
Total Population (2023)
Grand Rapids MSA*
1,101,483
West Michigan*
1,650,746
Data Set
Growth Rate (2018-2023)
Grand Rapids MSA*
2.8%
West Michigan*
2.7%
Data Set
Civilian Labor Force (2024)
Grand Rapids MSA*
600,497
West Michigan*
859,460
Data Set
Jobs (2023)
Grand Rapids MSA*
635,473
West Michigan*
820,890
Data Set
Median Household Income (2021) / Avg Earnings per Job (2023)
Grand Rapids MSA*
70,300
West Michigan*
67,100
Data Set
Gross Regional Product ($)
Grand Rapids MSA*
$78.2B
West Michigan*
$100B

Infrastructure

With affordable easy access to most major markets and a robust infrastructure, Greater Grand Rapids is an attractive location for companies of all sizes.

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Financing and Incentives in Michigan

Access to capital is one of the primary concerns for any growing business. In addition to venture capital, grants, and incentives, Michigan offers a number of business loan programs and financing options to meet your needs.

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